It’s a methodology designed to solve problems, not create them—helping businesses build economic value that is sustainable, equitable, and restorative by design.
Our vision is a world where businesses don’t just minimize harm but actively contribute to a healthier planet and stronger communities. This isn’t idealism—it’s a practical, actionable strategy.
Every part is used, nothing is wasted. Juice becomes a drink, zest infuses flavor, peels transform into fragrance, and pulp enriches the soil. This is how an economy should function—not as a straight line from extraction to disposal, but as a cycle where everything has value.
Citrus Circular takes this natural intelligence and applies it to business. By rethinking waste, supply chains, and product life cycles, companies can operate within the limits of the planet while unlocking new opportunities. Like citrus, circular business models are resilient, resourceful, and built to regenerate.
Circular business models are essential for the future—but too often, companies lack the expertise and strategy to make the shift. Citrus Circular changes that.
With years of hands-on experience in circular transformation, Citrus Circular has developed a comprehensive Playbook to guide companies through every stage of change. This is a detailed framework built from real-world implementation.
Circularity isn’t a distant ideal—it’s achievable with the right systems, training, and execution today. Citrus Circular equips companies with the expertise, framework, and execution strategy to make circularity work—profitably, sustainably, and at scale.
The Circular Vision paper is the result of 60 experts from across the industry, sharing insights in five workshops to imagine what a truly circular future could look like.
Using the Three Horizons Framework, this report moves beyond theory to action, mapping what’s broken, what’s emerging, and what’s possible when we design for circularity.
A shared vision has the power to shift industries. It brings focus, aligns action, and opens space for new possibilities. This paper helps shape that vision—grounded in circularity, collaboration, and the urgency to do things differently.
Download the Circular Vision paper and be part of the movement shaping the future of apparel.
Interested in a new circular vision and reality?