Welcome!
Citrus Circular is an approach to business where economic value is distributive and regenerative by design.
Our model is rooted in solving problems, not creating them.
Our vision is optimistic, not naive. It is grounded in the confidence that, together, we have the creativity, knowledge, and determination to transform what’s possible.
Circular Sessions
The Circular Sessions brought 60 participants together to envision a circular, just, and regenerative future for the apparel industry. Download the paper with our process and findings.
Circular Transition Playbook
Discover another vital service designed to enhance user experience and creativity in every project.
Cascade Circular
Cascade Circular leads workshops centered on circular product design, helping companies rethink products and adopt regenerative business models. Click here to learn more here.
Get the A New Circular Vision White Paper
This paper explores the urgent calls for change and the need for collaborative, system-wide conversations to push the apparel industry toward a more circular, sustainable and just future. The time for incremental change is over—the future demands completely reshaping how the industry operates.
Why Citrus?
This work is rooted in creating an economy that thrives within the limits of our living planet. Imagine holding an orange, lemon, or grapefruit—nature’s circular marvel. Every part of it has a purpose: the rind, the oils, the juice. Together, they find life in marmalades, candies, perfumes, medicines, drinks, food, and more. Nothing is wasted — value is created with every part.
Citrus Circular embodies this idea, using nature’s design to inspire a regenerative economy. One that respects the boundaries of the Earth while rethinking how we exchange value. It’s a vision for business that, like citrus, is vibrant, nourishing, and brimming with potential—a juicy step forward into a thriving future.
Let's Connect
Interested in a new circular vision and reality?